Best Magento Production Deployment Practices for Increased Optimizing Speed

Magento Production Deployment
Magento Production Deployment

According to a survey, the Magento Commerce Cloud is rated as the greater platform then its previous versions as it can process 39% more orders per hour. More than 50% of new e-commerce customers are choosing the Magento Commerce instead of hosting on 3rd party service providers due to some significant features of seamless production deployment.

The Importance of Flawless and Quick Production Deployment

E-commerce companies are facing many challenges in increasing the traffic on the store, capturing the quality leads, converting the visitors into the paying customers and retaining the faith among the customer. To achieve this, the e-commerce companies need to utilize the state-of-art continuously and upgrade the customer experience. This results in the continuous change in the website. Hence, they need to update the production website frequently.

“Deployment” is the process of moving the code from the development or staging to the production realities. During the production deployment, the online store goes into the maintenance mode, and the customer has to wait until the online store is available. This maintenance time depends upon the changes made during the Magento development and size of the store. Now, in this cutthroat competition, the customers don’t wait, and e-commerce businesses lost their sales and customer as well.

Hence, optimizing the speed of production deployment is crucial for e-commerce businesses. Let’s discuss how Magento Commerce optimizes the production deployment and minimizes the downtime for online stores.

Configuring Workflow During Production Deployment

Earlier Magento development services providers manage three different repositories for integration, staging, and deployment. After the integration of the code, the developers needed to push the separate production repository, which was against the deployment process. The following methods ensure the fast deployment across all the environments with consistency.

  • Magento brings the staging and production repositories into a single repository, and both can be managed through the Cloud UI. It has simplified the process of merging and deployment process.
  • Synchronize the configuration across all the environments.
  • Facilitate the developers to directly add or remove the user access and variables to staging or production. Furthermore, they can add support and cache for post_deploy phase.
  • Enable building and deploying hooks and PHP versions through
  • Add sensitive data automatically to the environment variables. Furthermore, developers can add them manually.

Augmented Speed of Production Deployment

In any deployment, the largest factor is the static contents like images, CSS, JavaScripts, Videos, etc. They consume the majority time in the deployment and store remains in maintenance until the deployment completes. These static contents can be managed in following two ways.

  • The fundamental way is to move static content deployment to build phase from the staging or production deployment. Moreover, enable the HTML minification on demand.
  • The second option is to disable all the static content deployment and deploy on demand only. You can follow the below steps for on-demand deployment.
    • Enable POST_DEPLOY hook
    • Enable WARM_UP_PAGES

Deployment and Builds – Best Practices of Magento

Some of the seamless practices undertaken by the experts from the Magento Development Company for the deployment process involve:

  1. Following the Deployment Process

The Integrator must understand that the code developed by them must be the same in all the three processes, including ‘Integration, Staging and the Production’ process. This is one of the important steps to push the codes from the integrated environment towards the deployment process. Moreover, the code that is pushed into this environment is used for the patches, upgrades, and the configuration process. The deployment process also overwrites the production process and any differences that have occurred in the coding.

  1. Keeping Sensitive Data and Values in the ‘Environment-Specific’ Variables

There is an ‘Environment-Specific’ Variables environment in the deployment process where configured data and values are kept. The file and variables included here are ‘env.php file,’ ‘Project WEB-Interface entered variables,’ and the ‘CLI-entered variables.’ Their values can still differ, but it is important to possess the variables.

  1. Addition of Integrations, Codes, and Newer Extensions

The codes, newer extensions, and the integrations are always added up in the Iterated branches by using the deployment process. Here a few integrations and the extensions need to be configured in the specific order as far as their dependencies are concerned. Moreover, adding them in the particular groups will make the build, and the deployment processes easier. Even the integrators will come to know about the places where issues are occurring.

  1. To Enter the Same ‘Environment-Related’ Variables

The Integrators in the company must enter the similar variables in ‘environment-to-environment.’ The values of these Environment variables may be distinct across various environments, but the variables are needed for making the code. Some of these variables included in the Magento 2 (Cloud-Based) Commerce are:

  • ADMIN which involves project ‘ADMIN’ environment variables
  • BUILD that controls the actions of the ‘Build.’
  • CLOUD that is related to ‘Magento Commerce’ Cloud-enabled
  • Deploy – this variable controls the actions relative to the deployment
  • Post-Deploy that controls the actions after the deployment process

All these environment variables are stated to be hierarchical in the process as these are not overridden, and they are inherited from the ‘parent environment.’

  1. Testing of the Build Before Undertaking the Deployment Process

Under the Magento Deployment process, the integrator must test the ‘Build’ and carry out its deployment locally. It should also be tested before the staging process and deploying it to the production process. Here the custom code and the extensions work seamlessly in the development process.

Most of the users may face failures if they push it to the production process. Therefore, staging helps the Magento development company to test the code before implementing in the production environment to curb the extended time.


Finally, the Magento Deployment process helps in optimizing the speed of the production and time-tested variables in specific environment helps in putting a cap on the downtime that can be otherwise extended while applying to the production process. Moreover, a single package provided for the versions of the Cloud-based Commerce stores in Magento 2 will help in issuing faster updates with higher quality.

Author Bio:

Harshal Shah has a countless experience as being a CEO of Elsner Technologies PVT. LTD: Magento Development Company that offers various web development services to the clients across the globe. Mr. Harshal is a huge tech enthusiastic person who has written major & genuine articles as well as blogs on motley topics relevant to various CMS platforms. This can guide the readers to acknowledge new practices about web development and also they can learn new ideas to build & optimize a website online using multiple web development tools & techniques.